MONET & Co

MONET & Co is a division of Liz Claiborne Europe, selling the Monet, Liz Claiborne and Sigrid Olsen jewellery collections through 350 concessions at leading department stores (like: Harrods, El Corte Ingles and De Bijenkorf) across the continent. These products target the lower end of the middle market, a segment which has seen a huge increase in competition in recent years.

Case:
Originally asked to develop advertising and point-of-sale materials, Wellcreative soon realized that more was needed. At our instigation, the opportunity was seized to significantly improve quality of the MONET & Co brand experience with the aim of making the consumer's perception of the price a positive surprise. The purchaser's sense of obtaining value for money has been vastly improved without either reducing prices or raising production costs.
Wellcreative is now responsible for the design, art direction and implementation of all MONET & Co's communications in Europe. That includes image photography, product photography, advertising, point-of-sale materials, the website, brochures, special promotions and packaging.