Dutch star fashion designer Hans Ubbink appointed Wellcreative to create a distinct presentation to introduce the designer and his vision to the buyers of leading international fashion retailers. Wellcreative created a book with pictures and statements of Hans Ubbink to show his personality. After all, it's the personality of the designer that is reflected in the brand and of course in the collections. For the realisation of the photography Wellcreative teamed up with the reputable photographers Bart Ooms and Ruud Baan.