Gulliver 12.20

On behalf of Gulliver Yachts BV, Wellcreative has developed a product and brand concept for a compact motor boat. The client was seeking an idea that would provide owners of smaller day boats with a natural and appealing next step upwards in terms of size, range and comfort. It was also hoped that the new vessel would encourage some sailors to consider switching to a motor boat.

Case:
Wellcreative was responsible for market analysis, positioning, draft design, logo, house style, website and all communications, including stands at the Millionaires' Fair and the Hiswa boat show. The boat's final design and technical development were completed in collaboration with renowned nautical engineering firm Van Oossanen Associates. The exterior and interior styling were the work of Wellcreative.